UNSW

 
 

The background

When you’re a university, your very reputation - and ability to recruit new students - rests on the quality of what people see. So your content needs to be on point and potent, every time.

The Content(ed) Copywriter consulted to the UNSW Future Student Recruitment department to develop a content strategy, content plan and help the team hone their copywriting skills.

 

The challenge

With a new brand positioning underway and new campaign about to launch, the content strategy and planning required stakeholder engagement across multiple departments and creative agencies.

And with a fresh new content team, there was no better opportunity to hone the existing talents with in-person workshops to help the team nail the tone of voice and imbed SEO copywriting into everyday practise.

  • Content strategy and planning

  • Tone of voice training

  • SEO copywriting training

  • Copywriting - website

 

The result

A roadmap for future content, and an empowered, excited content team raring to execute.

 

I cannot recommend Brooke highly enough. Brooke is beautifully eloquent and a true craftsperson of the written narrative. Brooke is a rare gem, who is able to think strategically about brand and business requirements, and then deliver pragmatically to an exceptionally high standard - on brief, on budget, on time, every time.  

— Sofia Lloyd Jones, CMO UNSW

 

In my time at UNSW as the Head of Marketing & Campaigns, the Contented Copywriter team have been our go-to to guide UNSW’s content strategy and provide copywriting support.

Brooke has a deep understanding of clients’ needs, always provides clear strategic advice that moves us forward and is a gifted content developer - AND makes it all look effortless! Brooke has a natural ability to connect with and influence people, which is why we see her and the team as an extension of our own.

The team at TCC are truly a dream to work with, and I can’t recommend them highly enough.

— Livia McKenzie, Head of Marketing & Campaigns, UNSW

 

Brooke’s Tone of Voice training for our team was great. We were engaged for the full session and it included the perfect mix of hands-on exercises and practical information that we could take away to use immediately. It really helped to solidify my understanding of our role as a team and the benefit we bring to our organisation.

— Content Manager, UNSW