Copy that's fit-for-purpose

The background

Smeaton Grange, a new crossfit business, wasn't setting out to be just any gym. This was a business that was serious about a holistic lifestyle, creating an escape for their clients, and helping them on their journey.

The challenge

Craft a brand narrative and communicate the service offering in a way that was reflective of the brand itself - high intensity, yet grounded - and that draws in new customers to start their fitness journey.

• Tone of voice

• Brand storytelling

• Copywriting - website

The result

Working with the clever team at Korolos&Friends, we crafted copy that's evocative, simple and compelling. Have a read.

"I have had the pleasure of commissioning Brooke Hill on several brand and storytelling projects. Brooke’s creative writing process and ability to absolutely immerse herself in understanding the brand, concept and audience is what allows her to be the exceptional writer that she is. I could not recommend her enough."

- Korolos Ibrahim, Creative Director, Korolos&Friends