Beautifully Simple App Content

The background

When Virgin Money Australia launched a brand new digital bank, we were thrilled to jump on board their journey.

The app is all about beautifully simple banking. Virgin Money Australia wanted to change the game of traditional banking, providing Australians with bigger and better possibilities and rewards.

The story

We partnered with the legends at Deloitte Digital to deliver the content across all touchpoints of the app and digital banking experience.

Writing app content is a complex and highly detail-oriented process to make sure everything is consistent, simple, and providing the optimum customer experience across hundreds of screens - all while keeping VMA’s unique tone of voice singing loud and proud.

The result

Virgin Money Australia boasts a cracking app with seamless user experience and a killer tone of voice that stands out from the crowd. Banking doesn’t have to be boring, right?