Director

Brand storyteller. Content consultant. Copywriting coach.

For over 20 years, I’ve written content for some of Australia’s, and the world’s, leading brands.

For Sheridan, I’ve crafted stories of designs painted by hand and woven stitch by stitch. For Paspaley, I’ve told tales of peril and prestige, of farming for fortune, of the journey of passion and precision that is the quest for the perfect pearl. For fragrance brands Valentino and Gucci, I’ve evoked the spirits of fashion icons.

I cut my teeth writing for The Australian Women’s Weekly, Harpers Bazaar and Cumberland Newspapers. In London, as Director Designate for international communications agency Talk PR, I crafted stories that were used across the world to gain coverage and convert readers to buyers. Back in Australia, I marketed retail giant David Jones, built brand equity in Paspaley as Brand Manager and transformed Sheridan to a lifestyle brand as Senior Marketing Manager.

As the director and lead writer at The Content(ed) Copywriter, I help brands across a wide variety of industries to achieve their business goals. Through a unique combination of editorial, communications and big brand experience, I know how to inspire the imagination and how to marry stories with strategy and sales.

I believe that imagination can change the world, and I’m on a mission to help businesses tap into their imaginations so they can build better brands, connect better with customers, and share better stories.

I’m the author of children’s picture book, You Two, You Two. I have a Bachelor of Media and a Post Graduate Certificate in Writing and Literature. I have a very enthusiastic husband, a dramatic five-year old girl, a squishy toddler boy, and a dog who warms my feet while I type. I also have three typewriters, two computers, and three boxes of fairytale stories, written by me as a youngster who dreamed of becoming a writer.

I’m a content(ed) writer. I love contented clients. Thank you for the opportunity to work with you.

Beth is a true brand voice chameleon, diving into any brand voice and wielding it like it’s her first language. She has also mastered the fine art of balancing great storytelling and SEO.

With a background in digital marketing and several years of experience working client-side for big brands like Woolworths and Wisr, she understands our client's struggles and knows how best to solve them. As lead copywriter, Beth takes an editor’s role and is responsible for ensuring every piece of content nails each of our client’s brand voice.

Fave read: Neither here Nor there by Bill Bryson

Andrea is our lead content marketing strategist. She’s also a super talented copywriter with over 10+ years of experience working in content, including writing and editing for print and online publications and B2B and B2C businesses.

Andrea is a supreme strategic thinker, spearheading transformational content projects that drive brand awareness and establish thought leadership, accelerating lead generation and increasing revenue.

Fave Read: Crazy Rich Asians by Kevin Kwan

Vanessa has over 20 years of marketing and communications experience and brings huge value to the team, being able to think both strategically and in the detail. Vanessa has worked for many years in the UAE for prominent Abu Dhabi companies such as the Louvre Abu Dhabi museum and leading brand agencies. Having recently relocated back to Australia, Vanessa has joined The Contented Copywriter team to manage our client relationships and projects, and make sure they feel the love.

Fave Read: Friends. Lovers and the Big Terrible Thing by Matthew Perry

Amy has a PHD (yep, a PHD!) in writing - which means she’s insanely clever. But the best bit? She’s actually an expert in super down-to-earth language that connects. She lives and breathes books and kindness (check out Secret Book Stuff - it’s a bookshop-come-kindness project that revels in reading and doing good).

Fave read: High Fidelity by Nick Hornby

Watching Sarina wrangle a brief is like watching a magician at work. She’s worked in communications for over 20 years, and as a result possesses an enormous bag of word tricks. Sarina’s superpower is thinking strategically and executionally simultaneously, all the while keeping the customer firmly front of mind. She’s also doing her Masters in Writing and Literature while wrangling two kids and multiple writing gigs, so you also could say her superpower is super-juggling.

Fave read: Pride and Prejudice by Jane Austen

Laura is a stellar writer, word wrangler and creative powerhouse. She’s a poet, an entrepreneur and an adventurer. She guest-curated the 2022 Newcastle Writer’s Festival with Amy and she regularly heads to the Larapinta for a hike and a write. She loves whiskey, and she’s funny. Possibly funnier after a whiskey. 

Fave read: In Cold Blood by Truman Capote

Hayley is the detail QUEEN. She’s a SEO copywriting rockstar and ruthless editor. She’s a true adventurer and gathers her writing inspo from all over the globe (that means she knows a lot about a lot, and fills her writing with knowledge).

Fave read: Cloud Atlas by David Mitchell