If you’re familiar with brand positioning, you’ll know it’s an unbelievably valuable exercise to go through.

It asks the big questions.

It helps you define what you stand for and why you’re different and special.

And with expertly crafted words, it ensures everyone on your team is singing along to the same (hit) song.

And the best part? Nailing your brand positioning statement is only just the beginning. Once you’ve done the hard yards of putting your brand into words, you can really start to have some fun. Here’s how to use your shiny new brand positioning statement to your best advantage (watch out world).

Brand voice guidelines are a super-important part of building a potent brand. More than just another document to sit on your shelf (or taking up your cloud storage), they are a secret weapon to business growth. So how exactly do brand voice guidelines help build a brand, and what goes into them?

You’re building a brand, and you’re worried about cutting through. It’s no wonder; the world is cluttered with brands vying for attention. And people are busy. 

So how do we make our brands stand out? The answer lies in a brand positioning.

SEO copywriting. You know you should be doing it, but the thought of it makes you feel a little crazy, so it keeps getting shifted to the bottom of your to-do list. Maybe you’ll get to it one day… 

Here’s the thing.

The sooner you make your website SEO-friendly, the sooner you’re likely to capture more leads through Google. For free. 

I understand it can feel overwhelming, so I’ve put together a brief guide to help you understand what SEO copywriting is, how it works, and how it can serve your business. 

Words aren’t your strong point? Here’s a few quick tips to help you write better.

So what does a copywriter do, exactly? For some, it's a job that is as mystifying as the relationship between Jon Snow and Daenyres (sorry, you did WHAT to your aunty?). I unravel the mysteries of what a copywriter actually does, and how a copywriter can help your business in ways you may not have imagined (kind of like how Daenyres used her dragons on the White Walkers. Now those are some helpful beasts). Read on…

Want to know how to write better copy - and get over analysis paralysis? HINT: Ryan Gosling can help.

Uldouz, founder of The Mother's Den, kindly invited me to answer some questions on business and motherhood.