500% growth in organic traffic

The background

Southern Cross Dental is Australia’s biggest supplier of dentistry products and Australia’s leading full-service dental lab. They’re all about helping dental practices thrive by providing high-quality manufactured products, married with local, hands-on expertise and fast customer service.

The story

The thing is, they’d never really told their story to the world – so we helped Southern Cross Dental to share their story by defining and articulating their unique brand positioning. What sets apart Australia’s biggest supplier of dentistry products? So much more than you think!

We needed to share their story, and set them up for success with SEO. It was a delicate balance between simplifying language and oversimplifying industry specific terms, AND writing SEO copy that pleased the Google Gods.

We added heart and soul to their website copy and re-crafted more than 120 pages of (very technical) content to showcase the brand and attract their ideal clients through outstanding SEO.

The result

Simple, compelling copy that shares Southern Cross Dental’s story and connects with customers.

And the best bit? We achieved outstanding SEO results:

500% growth in organic traffic

x3 increase in the number of keywords ranking on Google

x7 increase in the number of keywords ranking on the first page

It turns out, dentistry really can make you smile.