Smart copy should look easy.

The background

Smartfleet - one of Australia's largest fleet providers and part of Smartgroup corporation - had defined a new brand value proposition. And when a big brand updates its value proposition, that means there's a big job to do to make sure that those new messages are communicated consistently and simply across all the channels.

The challenge

Communicate the new brand values to customers across a whole variety of media, including website and print, and entice the customers to take action at every stage of the customer journey. Keep it simple and keep it smart.

The result

Taking a phased approach, the new comms messages were first crafted for a brand brochure, and then written for web and a pool of brochures. Does the copy seem simple to you? That's because it is. There's a knack in keeping things simple and smart - and with the support of the fabulous Smartgroup team, that's exactly what we did. 

"The work you've done for Smartfleet is fabulous. Thanks for your perseverance, quick turnarounds and fine writing."

- Tracey Linnell-Scarce, Smartgroup