A modern approach to real estate content.
The background
This is a real estate agency like no other. Modern House only represents architect-designed houses, and is an advocate for their preservation.
The challenge
The brief was simple: position Modern House as a thought-leader to make sure the client stood apart from its competitors. The scope? Content strategy, content creation, SEO and influencer outreach.
Content strategy
Brand marketing consultation
Influencer outreach
Copywriting - website, blog, SEO, social media
The result
The Modern House journal, ‘Design Design Design’ (not Location, Location, Location - get it?) was established. Thought-provoking articles stimulated community discussion, while influencers such as Katelin Butler, Karen McCartney, and Tim Ross contributed their own opinions. Well-crafted articles, specifically optimised for search engine keywords helped broaden reach. All backed up with a sound social media strategy, resulting in an Instagram following growth rate of over 400% in year one.