Making healthcare simple.

 
 

The background

Integrated Specialist Healthcare is transforming the healthcare sector.

Their model is actually quite simple: get the best GPs, specialists and diagnostics all under one roof, and give people access to it at the lowest possible cost.

It’s a total game-changer; for the patients, and the industry as a whole.

 

The challenge

But communicating the new model that wasn’t that easy. The existing website was confusing and ambiguous; a virtual rabbit-warren of red tape. There were also multiple audiences to consider; the patients, the doctors, and the government and non-government stakeholders.

We started with key message development, before creating a website strategy, content strategy, and SEO strategy. Working with the clever folks at The Design Order, we project-managed a simplified, easy-to-navigate and compelling website that took the customer on a journey with purpose. Plus, we crafted the copy for the entire website - all 158 pages.

  • Tone of voice

  • Website strategy

  • Content strategy

  • SEO strategy

  • Project management

  • SEO copywriting

  • Messaging framework

 

The result

Integrated Specialist Healthcare received not only a brand-spanking and extensive new website, but a platform for change. We provided a new way of communicating that connects with each audience, and gave a messaging framework that will help the business to grow.