Humanise Health
The background
Humanise Health is a start-up brand spearheaded by the indomitable Krystal Barter.
Equal parts activist and entrepreneur, Krystal is well-known for founding charity and global preventative health movement Pink Hope. Her new venture, Humanise Health, is the next phase of Krystal’s journey to revolutionise the health industry to ensure optimal outcomes for patients. This game-changing new business helps corporate organisations shift their strategies and create real change, using empathy to connect with patients and consumers.
The challenge
Krystal had a very clear vision and sense of purpose. But as a game-changing business, how do you communicate your business offering when it doesn’t quite fit into conventional thinking? You have to re-write the rules, that’s how.
Krystal tasked us with shaping her tone of voice, telling her story (and what a story!) and crafting her website copy.
Tone of voice
Brand storytelling
Key messaging
Copywriting - website
The result
A bold, compelling brand that breaks new ground. A clear articulation of services, values and story. Powerful words that take purpose from mind to movement.