x6 increase in top 3 SEO rankings
The background
Dermal Therapy is Australia’s leading pharmaceutical skincare brand. Every product is clinically tested and proven to work. Their customers are brand advocates, consistently giving outstanding reviews.
The story
But Dermal Therapy knew they could do more than just create products that work. They wanted to help their customers - and they wanted to build a website and content strategy that did just that.
We started off by developing a brand positioning and then a content strategy for Dermal Therapy, articulating their brand narrative and creating a pillar and cluster model for their content strategy.
Then came the launch of the new website. Based on a more customer-friendly user experience, we created a conditions hub which serves helpful information about how to treat a raft of skin conditions. We finally shared the Dermal Therapy story, giving customers more reasons to connect with and love the brand.
And we gave the website the full SEO treatment, with SEO strategy, keyword mapping, and SEO keyword optimisation.
The result
Seriously useful content that helps people feel more confident in their skin.
Next-level SEO results:
170% growth in organic traffic
x6 increase in the number of keywords ranking in the top 3 position
“Our expectations were exceeded when working with Brooke and her team on supporting the brand to take our historical product-led strategy into a consumer-first brand-building content strategy.
Brooke deep-dived into our brand challenges and opportunities and worked collaboratively with us across a number of projects from content strategy, tone of voice development, eDM strategy, community guidelines and much more.
The care factor Brooke provides when immersing into the brand is exceptional, fully understanding the consumer wants and needs and brand objectives.
The content strategy and SEO support has proven its success in the results we are seeing. We look forward to continuing our work with Brooke and the team on our brand building journey.
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