The power of brand storytelling is real.

Your brand story, perfectly told, is so much more than words.

It’s what draws people to your brand, connects them and transforms them into powerful advocates.

It’s what lifts people up, inspires, and incites action.

I’ve seen brands undergo serious transformation, just through the articulation of a powerful brand story.

It’s also the hardest darn thing to write. Whether you’ve tried to write it yourself and it’s not hitting the mark, or you’re working for a big brand and the current brand story just isn’t doing the brand justice, you’ll know that it’s not easy.

Whether it’s the start of your brand positioning (or re-positioning) journey or whether you just need a fresh ‘About Us’, I can help.

The brand storytelling process

Research

I’ll start by asking you loads of questions to get to know everything about your brand. Some of the questions you’ll know the answer to, some will challenge you to think.

Workshop

We’ll get together over Zoom so that we can get to the nitty-gritty of your brand, and workshop possible directions for the brand story. It’s worth remembering that the best brand stories go hand-in-hand with brand strategy. I can help with that too.

Research

I’ll research even more; your audience, your brand, competitors, out-of-category best practise.

Draft

This is where the pen hits the paper (or the keys hit the typewriter), and my team and I will craft your story.

Feedback and refinement

You’ll share your thoughts, and we’ll refine it - so that your perfectly polished brand story can go out in the world, ready to change perspectives and inspire imaginations.