When it comes to writing content, never underestimate how important it is to know your customer, inside and out.
Feeling creatively drained? Blaming the state of the world? Same here. Here are three little things that have helped fill my cup lately.
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I’ve written for nearly 300 different brands, and written thousands of pieces of content, and I still suffer from Blank Screen Anxiety.
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Sometimes we need to squeeze the brief - and just focus on the most essential bits. And in this case, it’s focusing on three little words.
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Here at The Content(ed) Copywriter, we’ve never met a time-saving hack that we didn’t fall head over heels for.
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Do you ever find yourself creating content, but the editing process takes double the amount of time it took to actually write the copy? Sometimes, by the time it’s finished, you might wish you’d chosen another career path!
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A feeling that most of us can relate to, languishing is a word that’s suddenly found itself in the current vernacular, peppering news articles, conversations and social media feeds in the past year or so.
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Let’s talk content strategy. I know, I know, this can really trigger anxiety. Well, don’t worry – I’ve got a super helpful technique to share to help you get the most out of your content.
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Keen to hear an awesome copywriting hack I learned the other day? I’d love to share it with you.
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Curious to know what’s the most forgotten about or de-prioritised piece of content ever?
Be warned: it’s not as sexy as you might think.
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At the risk of getting all ‘Simon Sinek’ on you, I want to tell you about the one word that’s very, very useful when it comes to creating great content. And it’s a very, very simple one.
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Homeschooling.
There’s nothing like spending five days a week trying to teach your own kid, to remind you how bloody amazing teachers are.
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When it comes to creativity, there’s a lot of talk about getting out of your comfort zone. That when you take yourself out of your comfort zone, you get to the holy grail of creativity and suddenly, all the creative sparks will start leaping out of you like the Sydney Harbour Bridge on New Years Eve.
I’m not so sure.
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Save this blog in your favourites - you’re going to want to keep this for later
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Have you been feeling like it’s time for a website change?
Maybe you’re getting traffic to your website, but it’s not converting the way you’d like it to.
Maybe you’ve had a brand repositioning or have a new brand identity, and you need your website to be as potent as your new brand can be.
Or maybe you feel a little green-eyed envy over your competitors’ websites – you know they are doing things better, and you know you should be leading, not following.
Whatever the reason, it’s critical that you approach it with intention and planning (otherwise you’ll end up exactly where you are now, which is nowhere pretty). Because with a plan, your website can be everything you need it to be - a website that attracts, engages and converts customers - and a reflection of your brand that you feel proud of.
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If you’re familiar with brand positioning, you’ll know it’s an unbelievably valuable exercise to go through.
It asks the big questions.
It helps you define what you stand for and why you’re different and special.
And with expertly crafted words, it ensures everyone on your team is singing along to the same (hit) song.
And the best part? Nailing your brand positioning statement is only just the beginning. Once you’ve done the hard yards of putting your brand into words, you can really start to have some fun. Here’s how to use your shiny new brand positioning statement to your best advantage (watch out world).
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Brand voice guidelines are a super-important part of building a potent brand. More than just another document to sit on your shelf (or taking up your cloud storage), they are a secret weapon to business growth. So how exactly do brand voice guidelines help build a brand, and what goes into them?
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Sometimes the demand for content can make you feel like you’re drowning – and it’s all you can do to keep your head above water.
But I know a thing or two about getting the most out of individuals, teams, agencies and freelancers to produce high volumes of content at a high quality (and with non-outlandish budgets).
I am absolutely positive that you can flip the switch from reactive content to proactive. I’ve seen it happen. I’ve made it happen. Here’s how, in 6 steps.
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You’re building a brand, and you’re worried about cutting through. It’s no wonder; the world is cluttered with brands vying for attention. And people are busy.
So how do we make our brands stand out? The answer lies in a brand positioning.
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SEO copywriting. You know you should be doing it, but the thought of it makes you feel a little crazy, so it keeps getting shifted to the bottom of your to-do list. Maybe you’ll get to it one day…
Here’s the thing.
The sooner you make your website SEO-friendly, the sooner you’re likely to capture more leads through Google. For free.
I understand it can feel overwhelming, so I’ve put together a brief guide to help you understand what SEO copywriting is, how it works, and how it can serve your business.
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