My philosophy is simple.

Great stories come from solid strategy.

Creating copy without a strategy is a little like blowing bubbles; the bubbles are a delightful diversion, but can also be fleeting and fragile.

I help brands rise out of content chaos and into a strategic, streamlined approach.

When stories are based on strategy, they become purposeful.

They become pointed.

They become powerful.

They work harder, so that you don't have to.

My approach is tailored, collaborative and pragmatic. It combines brand strategy with content strategy to create a blueprint for truly great stories to be told. The strategy creates peace of mind so that your team, or my team, can get on with the art of telling your brand stories.